


“I’d been single for 8 years (!) and thought something was wrong with me. Love For Leaders changed how I showed up with men - and I met the man who is now my husband. Easy, no games.”
- Laura, Marketing Exec
“I’d done Matthew Hussey’s & Mark Groves’ programmes, and nothing comes close to the depth & impact of Love For Leaders. I’m now in a relationship with a safe, loyal, generous man and we're planning the rest of our lives together!”
- Madeleine, Art Historian
“After 15 years single, therapy helped me understand my patterns but working with Persia finally showed me how to change them. I’m now in a loving, consistent relationship and proud of the woman I’ve become.”
- Anna, Music Manager
You can lead a room, close deals, make high-stakes decisions.
Your life works.
Until love gets activated.
Then you’re in the back of an Uber, staring at your phone.
Analysing his message.
Replaying what you said.
Wondering when the power shifted from you… to him.
Hooked on a man who gives you chemistry, but not safety.
And the worst part?
You know this isn’t who you are.
You would never tolerate this dynamic in your career.
You wouldn’t wait days for clarity.
You wouldn’t stay invested in something vague, inconsistent, or half-built.
But in love, somehow, you do.
That’s the pattern.
And until it changes, another year can disappear inside almost-relationships - no matter how successful, self-aware, or “healed” you become.
Growing up, both my parents struggled with addiction.
So I learned early how to cope:
I became exceptional.
Popular. High-achieving. Leading roles. Top mark in the UK for my English Literature GCSE… while my dad was in rehab.
From the outside, everything looked solid.
Inside, I was wired for intensity.
So when it came to love, I didn’t choose stability.
I chased the rush.
Unavailable men. Emotional highs and lows. The pull of the chase.
And over time, it escalated - cheating on partners, toxic relationships, self-sabotage, and choices I couldn’t seem to stop repeating.
On the surface, it looked reckless.
Underneath, something deeper was driving it.
Even after my parents got sober - when life should have settled… mine didn’t.
If anything, it intensified.
In my mid-twenties, after years of chaos in love, I was sexually assaulted while working in a London strip club - just weeks after gaining my Masters from one of the world’s top drama schools.
I gained two stone in two months - which turned out to be the best thing that ever happened to me.
My parents, now healthy and wise, could see I needed help. So my dad took me to a health retreat in Thailand.
One morning on the beach, he said something that changed my life forever:
“Focus on the insides, and the outsides will take care of themselves.”
Those words became my turning point.
Because I could see it in them.
My parents hadn’t just escaped their patterns. They’d channelled that same intensity into building something entirely different:
A relationship that actually worked.
A True Power Couple Partnership.
The kind that thrives on the outside because of how both people show up on the inside.
That’s what I wanted.
So I did what high-achieving women do.
I tried to fix everything. Fast.
Books.
Therapy.
Endless “working on myself.”
I thought insight would save me.
It didn’t.
Because you can understand your patterns all day long - and still find yourself right back inside them.
I brought the same standards, self-respect and discipline I had in my work… into my love life.
And I realised something no one had ever shown me:
Building a secure, lasting relationship isn’t luck. It’s a process.
One that I now teach through the Love For Leaders Method.
My love life didn’t change overnight.
But it did change.
I met my husband at a festival - in a meet-cute so serendipitous, people genuinely think I made it up.
There were no games.
No confusion.
No contorting myself to make it work.
It felt calm. Clear. Grounded.
But still electric.
We’ve now been together for over a decade.
Today, I’m recognised as a leading dating and relationship expert -
with features in Vogue, The Times, and a major American TV dating show.
And as a trained celebrant, I now marry my clients - women who once sat exactly where you are.
Single for years.
Decades of therapy behind them.
Now in secure, expansive relationships that fully match who they are.
If you’ve built an incredible life, but keep repeating the same patterns in love...
This isn’t because you’re too much, too intimidating, or too picky.
And it definitely doesn't mean lowering your standards.
The drive that built your success has simply been misdirected in love.
Now it’s time to stop entertaining dynamics that don’t match your level.
This is where you take your power back.
Love For Leaders is a 12-month online coaching experience for women who’ve built incredible lives - and are done letting love be the one place they lose their footing.
Join from anywhere in the world as we rewire the deeper patterns keeping you stuck in almost-relationships, emotional limbo, or partnerships that simply don’t match your level.
This isn’t about becoming more palatable, passive or “perfect.”
It’s about ending the patterns that keep wasting your time - and creating the kind of secure, electric partnership that actually elevates your life.
We’ve supported hundreds of women across the UK, USA, Australia, Europe and beyond to transform their love lives from the inside out - going on to get engaged, married, start families, build homes and businesses, and travel the world with their partners.
This is where the pattern changes - and your next chapter begins.




To wake up every day beside not only the man you love - and who loves you - but your best friend and true match?
The man who kisses your forehead first thing and brings you a freshly brewed oat milk flat white while you’re still in bed.
Who asks how you’re feeling about your big meeting, celebrates your wins, and gets excited about the life you’re building together.
Who's your rock when you’re stressed, overwhelmed or exhausted.
Who picks you up from the airport just because he missed you.

Who's your biggest support, cheerleader and champion - not only in your work, but in everything you do and all that you are.
Who you have the best sex and the most fun with.
Who you can be your silliest, weirdest self around with zero judgement.
And who your friends instantly know is The One - not just because of how much he adores you, but because of how deeply he shows up for the people you love.
This is the man I wake up to.
This is the man our Love For Leaders clients wake up to.
And this is the man it’s your turn to wake up to.
But this kind of relationship doesn’t happen by accident.
Most women keep recreating the same patterns for years without even realising it.
The question is: are you ready to become a match for him?





HEALTHY
Your partner initiates the commitment chat, tells you how much they adore you, makes an effort with your loved ones, calls when they say they will, and shows up when you need them.
EXCITING
You have electric chemistry & connection: you want to rip each other's clothes off and have deep conversations, a vibrant social life, adventures, travel and magic together.
MEANINGFUL
You feel like a true team. You have each other’s backs, are building a vibrant future, and your relationship positively impacts not just you, but the people and world around you.
Women who came to us after 8, 10, 15 (even 23!) years single, some with decades of therapy behind them, have gone on to create relationships, engagements, marriages, homes, families and whole new lives.
At some point, it stops being a coincidence.
The common thread is that these women stopped waiting for the pattern to change by itself - and chose to do something radically different.
We’ve supported women around the world through every kind of dating and relationship challenge - from CEOs, actors and musicians to doctors, educators, influencers and even politicians.
Read their stories. See what becomes possible when you stop repeating the pattern - and start changing it.


Persia Lawson is a global authority on modern love, named by The Times as one of the UK’s most successful love coaches and described by Marie Claire as an “irreverent British guru.”
Having transformed her own love life from addiction, chaos and self-sabotage into a secure partnership of over a decade, Persia has spent the last 14 years helping thousands of women break long-standing love patterns and create real, lasting partnerships.
Blending psychology, strategy and energy work through her signature method, Persia is known for her raw, relatable and no-BS approach to love.
She is a three-time author, relationship expert on the hit US TV show 90 Day Fiancé, and a trained celebrant who has even had the joy of marrying her own clients.
Love For Leaders is where she brings together everything she has lived, learned and taught to help women create a relationship that truly matches the level of their life.
Understand why you keep getting stuck: uncover the deeper patterns behind why you’re drawn to people who reject, ghost or mistreat you - while dismissing those who genuinely show up.
Stop fearing you’ll be single forever: replace anxiety and dating fatigue with an approach that helps you trust yourself, your timing and your ability to create the relationship you want.
Become radically more confident in love: show up relaxed and fully yourself on texts, calls and dates - so the wrong people fall away faster and the right ones can actually find and feel you.
Date smarter, not harder: create a magnetic profile, quickly discern who’s worth your time, and use dating apps strategically - without wasting hours on dead-end chats and dates.
Raise your standards without closing your heart: spot red flags, communicate clearly, uphold strong boundaries and carry yourself in a way that naturally earns respect and attracts better relationships.
Turn dating into real commitment: discern long-term compatibility, move from casual dating to committed partnership, and navigate early love so your relationship continues to thrive.





Your 12-month Love For Leaders Standard Membership includes:
1) The Love For Leaders Framework:
Structured, in-depth training across three core phases:
Heal – Break the patterns that keep landing you in almost-relationships.
Attract – Become magnetic to the kind of man who can truly meet you.
Commit – Build a secure, electric partnership that goes the distance.
2) LIVE Coaching, Community & Support:
Weekly Zoom group-coaching sessions with Persia, including one monthly session dedicated to mindset, energetics and frequency work through The Festival.
Private WhatsApp community with Persia and fellow Love For Leaders members for connection, support and integration between sessions.
Full access to The Festival Membership, including almost-daily bonus audios, trainings and resources to deepen and fast-track your transformation.
Complimentary access to any additional live programmes Persia runs during your 12 months inside Love For Leaders.
All prices include VAT.
Standard members will receive first priority to upgrade when a VIP space becomes available.
VIP Membership is for the woman who values proximity, personal attention, and a deeply held experience as she transforms how she experiences love.
12 months of Love For Leaders VIP includes everything in the Standard Membership (value: £25K), PLUS:
1) Private access & bespoke support:
Daily 1:1 WhatsApp support with Persia throughout your 12 months.
x12 monthly private 45-minute Zoom sessions with Persia, tailored entirely to you.
2) In-person experience:
An intimate day spent with Persia at her home in Surrey, or her London private member's club, Soho House.
To be enjoyed at any point during your 12 months inside the container.
VIP INVESTMENT:
Payment plan available

You’ve built a career or business you’re proud of - but your love life still feels like the one area that hasn’t caught up.
You’re successful and financially independent, yet secretly hate having no one to share it with - and increasingly feel left behind by your peers.
You overthink how you come across on dates, editing yourself or performing instead of feeling relaxed enough to be fully you.
You keep attracting men who come on strong, pull away and leave you analysing, chasing or trying to regain control.
And most importantly:
Creating a healthy, exciting, meaningful relationship is a genuine priority - and you’re ready to stop repeating the pattern and do something different.


In 14 years of coaching, one thing has become very clear to me:
Women of influence do not have time to waste.
And yet far too many brilliant women lose enormous amounts of time, energy and emotional bandwidth to dead-end romantic dynamics that distract them from the life and impact they’re here to create.
I know, because I lived it.
When I finally did the deeper work to transform my own love life, I stopped pouring energy into chaos and started experiencing something entirely different:
Support. Respect. Security. Real love.
And the ripple effect was huge.
I had more freedom, more emotional bandwidth and more energy to show up powerfully in my work — and enjoy my life a hell of a lot more, too.
I’ve now helped thousands of women create that same shift.
Because when powerful women stop losing themselves in love and start creating relationships that genuinely support who they are becoming, the impact reaches far beyond the couple itself.
It changes homes. Families. Communities. And, yes, sometimes even the world.
So if what you’ve read on this page feels uncomfortably familiar, maybe it’s time to invest in your love life with the same intention you’ve invested in everything else you’ve built.
It’s time to work smarter, not harder, at love.
And to create the healthy, exciting, meaningful relationship that supports - rather than sabotages - the life and impact you’re here to make.
“It has been incredible to witness Persia step into her power as a leader for a new generation of seekers. Her commitment to love and service is divine. This woman is a beautiful guide and mentor for us all!”

“Persia is a super smart young woman and provides a fresh, intelligent perspective on the issues that so many Gen Y-ers face today. I have to say that when you speak to her, you get how much this matters to her – her passion and dedication to her work is truly inspiring.”

“Persia is one of the most insightful people I know. She has huge personal experience when it comes to matters of love, life and relationships and you’ll always find her ready to share her super-insight in order to help others. I can’t think of anyone better to be a love coach.”

“Refreshingly honest, raw and relatable, Persia really knows her stuff when it comes to dating and relationships and is trailblazing a path for those ready to learn how to find and nurture real, soulful love.”








© Copyright Persia Lawson 2026 | Terms and Conditions/Privacy Policy | info@persislawson.com
Client Testimonials: As with any coaching program, your results using Love For Leaders may vary from these client testimonials. Your results will be primarily based on your level of effort and commitment to the work set out in the program, therefore we cannot guarantee your success – nor are we responsible for your success or failure. We believe we provide you with brilliant tools, insights and strategies to help you achieve the results you desire for your love life.